Tue, October 25
1:00 PM ET / 10:00 AM PT

SPONSORED BY

7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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Health Care Innovations: The Next Big Breakthrough

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

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The Details

 


Tuesday, October 25th, 2022
1:00 PM ET/10:00 AM PT

Virtual Event

 

The Event

 

In the United States today, many still have limited access to quality health care, all while pandemics and the ramifications of a warming planet present additional health threats. In these challenging times, how might innovation pave the way to a more equitable and sustainable health care system? 


What creative avenues can expand access to care? How might technology address future health threats?  What treatments and cures are on the horizon and how might new therapeutics improve quality of life?

PROGRAM

1:00 PM 

REACHING DEMAND: INNOVATIONS IN THE MEDICAL SUPPLY CHAIN


Featuring:
- Dr. Pinar Keskinocak, Director, Center for Health & Humanitarian Systems, Georgia Tech
- Moh Behnam, Partner, McKinsey & Company

1:25 PM

MOONSHOT MOMENT: INNOVATIONS IN CANCER DIAGNOSIS AND TREATMENT

Innovations in Cancer Research

Featuring: 

- Dr. Ethan Dmitrovsky, Director, Frederick National Laboratory for Cancer Research

 

Achieving the Cancer Moonshot

Featuring:

- Dr. Danielle Carnival, White House Cancer Moonshot Coordinator

1:55 PM

EARLY DETECTION: INNOVATIONS IN PREVENTIVE CARE

Sponsor Perspective: Presented by Hologic 

Featuring:

- Stephen P. MacMillan, Chairman, President & Chief Executive Officer, Hologic
 

Incentivizing Preventive Care

Featuring:

- Dr. Dora Hughes, Chief Medical Officer, Center for Medicare & Medicaid Innovation


Personalized Medicine & Prevention

Featuring:

- Dr. Karina W. Davidson, Director, Institute of Health System Science. Feinstein Institutes for Medical Research


The Physician Shortage & Building Diversity in Medicine

Featuring:

- Dr. David J. Skorton, President & CEO, Association of American Medical Colleges

 

Data, AI & the Next Generation of Preventive Health

Featuring:

- Alissa Hsu Lynch, Global Lead, MedTech Strategy & Solutions, Google Cloud


FEATURING

Moh Behnam

Partner


McKinsey & Company

Dr. Danielle Carnival

Cancer Moonshot Coordinator

 

The White House

Dr. Karina W. Davidson

Director, Institute of Health System Science


Feinstein Institutes for Medical Research

Dr. Ethan Dmitrovsky

Director

 

Frederick National Laboratory for Cancer Research

Dr. Dora Hughes

​​Chief Medical Officer


Center for Medicare and Medicaid Innovation 

Dr. Pinar Keskinocak

Director, Center for Health & Humanitarian Systems


Georgia Tech

Alissa Hsu Lynch

Global Lead, MedTech Strategy and Solutions


Google

Dr. David J. Skorton

President & CEO


Association of American Medical Colleges (AAMC)

Additional speakers to be announced.


Questions for our speakers?

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SPONSOR PERSPECTIVE

Stephen P. MacMillan

Chairman, President and Chief Executive Officer


Hologic

Steve Scully

Contributing Editor


The Hill

Stephen P. MacMillan

Chairman, President and Chief Executive Officer


Hologic

MODERATOR

Steve Scully

Contributing Editor


The Hill

MODERATOR

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SPONSORED BY:


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At Hologic, we’re empowering people to live healthier lives everywhere, every day with our innovative technology, designed to detect, diagnose and treat illnesses and other health conditions earlier and more effectively. As the nation’s leader in breast and cervical cancer screening and minimally invasive uterine surgical technology, we are committed to expanding preventive health screening and reducing barriers to health access for all women. Learn how at Hologic.com/WellWoman.

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillHealth

SPONSORED BY:

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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